Announcements | Steady Brand

In-Store
Overhead
Announcements

I'm LISTENING

Captive Audience Messaging

Brand Your Brand

"You're listening to MY BRAND radio!"
Integrate brand imaging, custom announcements, and play music that matches your brand.

Tell Your Story

Let your clients get to know you. What inspires and motivates you? Share quick bios of your staff, celebrate victories, talk about your journey.

Add Your Ads

Avoid playing inappropriate ads or competitor commercials. Schedule custom announcements that impact sales and promote your brand.

The Power Of Advertising

Media Researcher, SNL Kagan estimates that network radio averages 16 minutes of advertising per hour. That’s way more than we recommend for In-Store announcements, but the point is that advertising mixed with music works.

The best strategy for incorporating announcements is about finding the perfect balance of ads to music as it applies to your business:

Grocery

With the current average duration for a grocery visit at 41 minutes, you may decide a 15-minute interval is a good starting point so an average consumer has the opportunity to hear about 2 or 3 different specials.

Dining

A restaurant may opt for On-Demand playback of messages for special birthday songs or scheduled announcements regarding Happy Hour timing. It's also a great way to remind diners about gift cards.

Hotel

For a more leisurely atmosphere, it may be best to keep the music flowing and target specific times of day, such as high check-in periods to communicate evening events or information helpful upon arrival.

C-Stores

What better way to promote your app platform or loyalty program than to remind your shoppers while fueling up. A little suggestive selling can provide that extra incentive to swing inside for a hot coffee or cold beverage.

Medical

Pleasant music interspersed with calm voice health and safety announcements, encouraging use of the patient portal, and sharing insightful health tips are just a few examples of minimizing perceived wait times.

Dealerships

Leverage different areas of the dealership to highlight unique features or services provided that set your business apart from your competition. Talk up care tips and extended coverage options.

Generally, we suggest starting out with 15 ads and playing them every 12 minutes. This results in ads repeating only 2 or 3 times during a day of listening.

It won’t take long for you to develop ideas for fine-tuning. That is to be expected. We can easily adjust scheduling and rotation frequency to your specifications.

Lastly, there may be times during the day where you choose to increase or decrease the announcement frequency or change the music style. To accommodate, we offer Day-Parting that enables granular control of messaging and music.

The Process is easy

Submit

Provide the exact copy to be recorded (up to 50 words for each announcement) and include any phonetic instructions. You may upload existing productions.

Produce

Within 3 business days, your scripts are professionally recorded and made available for preview, approval, and scheduling.

Deploy

We will then deploy the announcements on your behalf based on your choices of frequency and timing.

Messages are professionally recorded and engineered to sound amazing. We will integrate them to play within your music stream. Pricing for announcement production (and copywriting when needed) may be obtained through your solution provider.

You may also BYOP (Bring Your Own Productions) subject to a nominal handling cost for successful integration.

When creating content, be concise and conversational. Use simple phrases to clearly deliver your message. Copywriting assistance is available or provide exactly what you’d like use to produce.

What DO You Say?

A few examples of the types of messaging available

Imaging

Retail

Service

Grocery

About

Products

Specials

Events

Imaging

Retail

Service

Grocery

About

Products

Specials

Events

Scheduled and On-Demand Playback

Hotel Lobbies

Shopping

Gyms & Spas

Restaurants

Auto/RV Dealerships

Waiting Rooms

Frequently asked questions

How frequently should announcements be made?

As a starting point, we suggest using the guideline of 15-There is no hard and fast rule; however, these are the factors to consider:

Do I have to purchase any equipment?

Active overhead music subscription provides a music streaming device at no extra cost. Speakers and amplifiers are not included with active subscriptions. If you have question about sounds system options, ask an Ace Media representative for possible solutions to fit your needs.

How do I get started?

Once you place your order, an ACE representative will reach out to nail down details and technical information.

I pay for a Spotify account. Can't I just play that?

From Spotify’s Terms and Conditions:

“As laid out in our Terms and Conditions, Spotify is for personal entertainment only and not for commercial use. This means it can’t be broadcasted or played publicly from a business, such as radio stations, bars, restaurants, stores, dance studios, etc.”

Radio and popular music streaming platforms are meant for personal use and are not licensed for business use. For a business owner, this approach is an unwise risk and potentially costly decision.

What happens when we lose Internet?

Our music streaming device has built in fallback music files that will play once the device loses internet connection.

If you have other pre-sales related questions, please chat us or give us a call at 1-833-412-7263.

Marketing & Support

"The Hammer Agency has been with Ace since they started in 2003. We have remained loyal customers because of their commitment to service and quality productions."

Mike Hammer

Texas

"We have used AceOnHold for many years. Our customers get to hear about our other wonderful products while they are on hold not just random music. Ace is an excellent company that offers a great way to promote our Agency!"

Jessica Harrison-Wilkins

Illinois

"I’ve referred a number of business associates to Ace Media. I appreciate the way they make my business sound so professional."

Faye McKnight

Florida

"Ace Media has improved our ability to let all our clients know about what more we can do for them. It adds value to our relationships and creates interest in our many products and offerings."

Amanda Escobar

Texas

In-Store OverheadAnnouncements

I'm LISTENING

Captive Audience Messaging

Brand Your Brand

Tell Your Story

Add Your Ads

The Power Of Advertising

Grocery

Dining

Hotel

C-Stores

Medical

Dealerships

The Process is easy

Submit

Produce

Deploy

What DO You Say?

A few examples of the types of messaging available

Scheduled and On-Demand Playback

Hotel Lobbies

Shopping

Gyms & Spas

Restaurants

Auto/RV Dealerships

Waiting Rooms

Frequently asked questions

Marketing & Support

In-Store
Overhead
Announcements