Captive Audience Messaging
The Power Of Advertising
Media Researcher, SNL Kagan estimates that network radio averages 16 minutes of advertising per hour. That’s way more than we recommend for In-Store announcements, but the point is that advertising mixed with music works.
The best strategy for incorporating announcements is about finding the perfect balance of ads to music as it applies to your business:
Where to begin? A good starting point is to begin with 15 ads, 15 seconds each, that play every 15 minutes. It won’t take long for you to develop ideas for fine-tuning. That is to be expected. We can easily adjust scheduling and rotation frequency to your specifications.
Lastly, there may be times during the day where you choose to increase or decrease the announcement frequency or change the music style. To accommodate, we offer Day-Parting that enables granular control of messaging and music.
The Process is easy
Messages are professionally recorded and engineered to sound amazing. We will integrate them to crossfade seamlessly within your music stream. Pricing for announcement production and copywriting (when needed) may be obtained through your solution provider.
You may also BYOP (Bring Your Own Productions) but please be aware that they will be subject to additional charges if audio-sweetening is required for successful integration.
When creating content, be concise and conversational. Use simple phrases to clearly deliver your message. Copywriting assistance is available or provide exactly what you’d like use to produce.
What DO You Say?
A few examples of the types of messaging available
“You’re listening to The Quarry Radio…The home of rocks, gravel, dirt, and mulch. We play music worth digging and a whole lot more.”
“We’re glad you’re here! If there is anything we can do to make your day better, just say the word to any Tractor Supply team member.”
“We don’t always drink beer; but when we do, we drink it at Suds Monkey Brewing…and we get to listen to cool music.”
“It’s hammer time here at Zarsky Lumber, where you’ll find all the material and tools you need to do the job right.”
“Have you seen the forecast? It’s going to be another hot summer. Get your WaterDaze season pass today!
Scheduled and On-Demand Playback
Frequently asked questions
As a starting point, we suggest using the guideline of 15-There is no hard and fast rule; however, these are the factors to consider:
Active overhead music subscription provides a music streaming device at no extra cost. Speakers and amplifiers are not included with active subscriptions. If you have question about sounds system options, ask an Ace Media representative for possible solutions to fit your needs.
Once you place your order, an ACE representative will reach out to nail down details and technical information.
“As laid out in our Terms and Conditions, Spotify is for personal entertainment only and not for commercial use. This means it can’t be broadcasted or played publicly from a business, such as radio stations, bars, restaurants, stores, dance studios, etc.”
Radio and popular music streaming platforms are meant for personal use and are not licensed for business use. For a business owner, this approach is an unwise risk and potentially costly decision.
Our music streaming device has built in fallback music files that will play once the device loses internet connection.
If you have other pre-sales related questions, please chat us or give us a call at 1-833-412-7263.