Overhead Announcements Archives

Overhead Announcements: Part 1 of 5

August 5, 2023 by Alex Schott

Part 1 of 5: INTRODUCTION

We Have An Announcement

How would a 40% revenue increase fit into your plans? Here’s a 2-word summary for how another Steady Brand reseller accomplished that in just 90 days…

Overhead. Announcements.

We would like to share of a series of blog posts that we have put together to energize and educate you so that you are motivated to add Overhead Announcements to your sales presentations.

Here’s what to expect:

Overview

WHAT are announcements? What kind of time commitment is this? What if I don’t want to deal with production?

Benefits

WHY you should consider this as a game changer and why this sets you apart in a very competitive, “music-by-the-pound” field of choices.

Process

HOW does the overhead announcement solution work and how do I learn the implementation process? Are there equipment requirements?

Selling

WHEN is the best time to pitch Overhead Announcements to clients? WHERE are they effective for information, sales, and special offers?

Overhead Announcements: Part 2 of 5

August 4, 2023 by Alex Schott

Overhead Announcements

Part 2 of 5: Service Overview

Turn-Key Solution

Ready to turn up the volume?

Increasing revenue is always a good idea…unless effort and expense increases faster than income. That’s why we’ve worked hard to keep the heavy lifting OFF OF YOUR PLATE.

Margin > Revenue

In this segment, we hope to make it clear how you can begin selling Overhead Announcements without being overly concerned about how to fulfill the production side of the equation.

Say What and Play When?

Scripts

Scripts typically consist of current and future promotions and events.

Scripts

Keep announcements relevant by scheduling start and stop dates

The two key components for Overhead Announcements are “What would you like to say?” and “When would you like it to play?” How that gets accomplished is really pretty simple…especially when we are handling the production and deployment.

The steps below outline the basic process and we have support systems in place to make it easy for your clients to provide us the script copy for recording, as well as the ability to request start and stop dates for implementation.

Step 1: Submit

Your clients are given online access to the “Creatives” section of our website that allows them to provide copy and request start/stop dates.

We suggest content that is concise and conversational. Simple phrases to clearly deliver a message in 50 words or less. We can even provide writing assistance.

Step 2: Produce

Our professional voice artists record scripts and our engineer makes them sound amazing. We then make them available in the online portal for client review.

We offer talent options in female and male, as well as English and Spanish.

Step 3: Deploy

Announcements can be played on a schedule, repeat at desired intervals, or can be triggered on-demand. A library of creative content is saved in your client’s portal and is always available for your review.

Basically, we handle all the technical stuff to make things easier.

What is the cost?

Of course, you’ll decide what to charge your client. We are happy to consult with you to ensure you’re up to speed with competitive market pricing.

With our production services, we provide both à la carte and subscription based recurring options, suitable for a variety of client update frequencies.

Overhead Announcements are delivered through our FLEX Audio Player equipped with FlexCAST.

Pricing for FlexCAST, creative content production, and Overhead Announcement plans are available from your Steady Brand representative.

Overhead Announcements: Part 3 of 5

August 3, 2023 by Alex Schott

Overhead Announcements

Part 3 of 5: Amplifying Success

Did You Hear That?

Music alone serves a purpose. It does not necessarily create experience. Most business owners view licensed music purely as an expense. The majority fail miserably when it comes to leveraging auditory space as an investment and using to their advantage.

Opportunity Abounds.

Recognizing and seizing opportunities to leverage Overhead Announcements can become a game-changer for your clients and a lucrative up-sell or cross-sell opportunity for you.

Up-Sell & Cross-Sell

Understand Client Goals

Boosting sales, enhancing brand recognition, or improving customer experience? This knowledge helps you spot optimal impact opportunities.

Identify Key Touchpoints

Pinpoint moments where your clients’ customers are most receptive to information — such as during promotions, or special events.

Craft Compelling Content

Impactful and concise messages that align with your clients’ brand voice and resonate with their target audience achieve greater results.

Showcase Benefits

Educate your clients on the benefits of Overhead Announcements, such as increased customer engagement, higher sales conversions, and strengthened brand recognition.

Talk Up Wins

Share success stories or case studies that highlight the positive outcomes achieved by businesses that have embraced this strategy.

Industry Specialties

Become the expert on the use and effectiveness of announcements in your clients’ industry. Educate yourself on what’s important and why.

It’s time to amplify success and unlock the power of Overhead Announcements. Help your clients seize the untapped potential and watch as their businesses thrive in ways they never imagined. Embrace this strategic tool, and together, let’s create a harmonious symphony of loyalty, sales, and brand recognition.

Overhead Announcements: Part 4 of 5

August 2, 2023 by Alex Schott

Overhead Announcements

Part 4 of 5: How It's Done

Announcements

When it comes time for your customers to start using announcements, you can send them to our website to submit their scripts and schedules under the Creatives tab on the My Account page.

Creatives?

Creatives is the system used to manage announcements. Your customers are provided a Steady Brand login to submit production requests for new announcements. Along with submitting new requests, your customer can view currently playing, scheduled to play, or the entire library of announcements.

Below is a quick rundown of the steps from submitting to completion.

New Requests

Your customer can login and submit their script, voice option, and dates they’d like the announcement to play.

In Production

Our sound engineers and voice talents have the scripts and are in the process of recording, editing and mixing them to be used as overhead announcements

Deployment

Now that our production team has completed the recordings, our tech team will upload them to your customer’s device and schedule them to play with the specified dates.

Now Playing

Completed announcements that are currently playing.

Scheduled

Completed announcements that have been scheduled to play in the future.

Library

An overview of all your customers completed announcements regardless of their start and play through dates.

As a reseller you are able to see what your customers are submitting by viewing your creatives tab.

Minimal Effort. Optimal Results.

Overhead Announcements: Part 5 of 5

August 1, 2023 by Alex Schott

Overhead Announcements

Part 5 of 5: Convinced Yet?

Announcements

Offering overhead announcements with our licensed music solutions provide an added value for your clients. It can also help you differentiate your services from competitors and increase your recurring revenue streams.

Here's why our overhead announcements solution is a game-changer:

Stand Out from Competitors

Our announcement solution gives you a unique value proposition that sets you apart. By incorporating this service into your offerings, you’ll position yourself as forward-thinking, customer-centric, and innovative.

Drive Customer Engagement & Sales

Engaged customers make purchases. In-store messages capture attention and guide shoppers, increasing linger-time. Well-timed announcements grab attention, boost sales, and increase average transaction value.

Amplify Brand Messaging

Expert communication is one key to amplifying your client’s brand voice. With in-store announcements, you’ll increase awareness, create a sense of urgency, and drive customer loyalty for your clients.

Comprehensive Support and Training

Our team of experts will guide you through the setup process, offer training sessions for your staff, and provide ongoing assistance to ensure a smooth implementation and seamless customer experience.

Grow Your Gold

Let Steady Brand handle the heavy lifting of recurring production and deployment. With our behind-the-scenes support, you’ll be able to focus on selling: adding recurring revenue from current customers; and reaching out for new ones.